Wednesday, May 1, 2013

Kantar: 64% sold in the I quarter of 2013 smartphone - it's Android-powered devices - ITC Online

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research firm Kantar has published data on the latest research mobile market, namely, the sales in the first quarter of this year. In the framework have been studied markets of China, France, Germany, Great Britain, Italy, Japan and the United States. The result was predictable – whitewashed Android . It’s no secret that Google is leading the mobile platform, but because it is usually the total number of Android-devices on the market. In this case, it examined the sale, but also in the field won the “green robot”. In particular, all sold from January to March inclusive 64.2% are smartphones based on Android.

If we consider the result of the individual regions, only one of them in pole position was the main competitor in the face of iOS. In Japan, the iPhone has received 49.2% of sales, compared with 45.8% for Android-smartphone. In contrast, can lead Spain, where 93.5% of all smartphone sales fell to Android-powered devices.

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As for other alternatives, more or less afloat until a Microsoft Windows Phone. In the U.S., the platform has reached 5.6% of sales, increasing volumes compared to the previous accounting period by 1.9%. In Europe the situation is even better – 6.5% and quarterly growth of 2.5%. Symbian OS is practically left the market with a share of 0.2% of sales. In BlackBerry situation a little better and run BlackBerry 10 platform companies are not much help: the share of sales in the quarter – 0.9% quarterly growth – 0,2%.

Despite the small share of Windows Phone in the market, this platform has the potential for growth, says TechCrunch, citing a report Kantar. While 51% of the buyers of Android-devices and 55% iOS-gadgets have previously owned a smartphone, 63% of people who bought the WP-smartphone, went at it with a regular mobile phone.

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most selling smartphone in the first quarter of this year was the iPhone 5 with a share of 15%. In second place Samsung Galaxy S III, and closes the top three iPhone 4S c 7,5%.

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