Wednesday, March 25, 2015

Who will destroy Google – BBC

Cyanogen Mod called the biggest threat on the Google Android mobile OS market: an alternative version of “robot”, which differs from the total absence of basic services Google, is a cheaper version of the system at the same opportunities. The company managed to raise $ 80 million investment that can help break the hegemony of Google.

The team Cyanogen, which creates an alternative Android, got a huge jump in investment in the amount of $ 80 million. And this is without Microsoft which, according to information previously appeared, can use this command to fight Google on her own field and to invest in the Cyanogen. According to previous data, Microsoft alone can invest $ 70 million.

The developers believe what they do is really from the Android open-source-project. Yes, the source code of the operating system are open and everyone can download them, but the devices that come to us on the shelves, most of them use the version from Google, services which literally “sewn” in the very inside of the system. For this reason, Google Android, and can not be considered until the end of an open OS.

In Cyanogen Mod in turn mention Google not as a class. All services are also replaced by those that are in the public domain.

Among the investors Cyanogen such well-known and serious companies like Twitter, Qualcomm, Telefonica and Rupert Murdoch’s media empire. They are all joint forces would not mind to topple Google from the position of a monopolist in the market Android.

At the moment, there are about 50 million users of devices with Cyanogen Mod. The vast majority – are smartphones and tablets, whose users will be installed this version of Android on their gadgets. Of course, this figure pales against the backdrop of 1 billion devices in the system from Google (and this data for 2013), but in absolute terms it makes Cyanogen one of the most popular systems.

One of the key advantages to Cyanogen Google Android for smartphone manufacturers – no need to pay royalties. Now major manufacturers to be able to establish a “green robot” on their devices, have to pay a decent amount and mandatory services to install Google.

Of course, no one is obliged to use exclusively in the performance of Android from Google, but buyers smartphone without service search giant just do not understand, and must be reversed because Cyanogen thinking of the masses.

As a springboard for global-market smartphones Cyanogen may use China – a country where Google is a company, and so non grata. For this reason, all Android smartphones for the domestic market are Chinese manufacturers on the basis of alternative versions of the system with a lot of built-in services from the same Chinese developers. Applications from Google to look for them is useless.

The fact that this approach works outside of China, evidenced by the success Xiaomi in India, where smartphones have become one of the most popular due to the ratio “price / performance.” Xiaomi sets its own version of the device on the basis of shell MIUI. This version of the system appeared as Cyanogen, a modification of the basic Android.

However, in the future it is based on the MIUI and appeared Chinese giant Xiaomi, which is neither more nor less is in the top five most successful smartphone manufacturers.

The fact that Chinese manufacturers are “killed” the current giants, such as Samsung, recently said Head Cyanogen Kirt McMaster. According to him, Xiaomi, Micomax and other available smartphones and tablets will be able to work without problems at exactly the same software as the flagship. According to forecasts McMaster, this will happen within three to five years and after this period, Samsung will go with Nokia. Capturing market it happen due to the price.

An example of such a “killer champions” on firmware McMaster appeared last year. Sensational smartphone OnePlus One comes to Western markets with preinstalled instead of the classical Cyanogen Android. Refusal to license Google will allow developers to create a smartphone that the price did not leave any chance to the flagship with top specifications.

Of course, the company managed to sell the smartphone is much smaller than Samsung, Sony and other manufacturers of devices on Android, at least because of the smaller of tens or hundreds of times marketing budgets. However, the fact remains that manufacturers are unhappy with the hegemony of Google, as Cyanogen may make an excellent alternative, which has already proved and continues to prove its viability. And investment in this project clearly pays off.


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