Monday, December 16, 2013

Microsoft is going to bring Android to the business strategy of its mobile OS - 3DNews

As the resource The Verge, Microsoft can make Windows Phone and Windows RT free operating systems for manufacturers. Sources resource knowledgeable about the plans Microsoft, reported that the executive vice president of Microsoft Terry Meyerson (Terry Myerson) seriously considering this possibility.

However, on actual plans too early to speak, but they can become part of a global change to promote Windows in the future. Microsoft, as you know, is developing a new version of their operating system under the name Threshold, which not only bring closer the platform, but also return to the Start menu and desktop versions of Windows allow WinRT-run applications in the windows inside a desktop interface.

Sources

The Verge noted that the free versions of Windows RT and Windows Phone likely to come out in the framework of updates Threshold. Microsoft currently sells licenses for Windows RT and Windows Phone device manufacturers, but most of the profits from sales of the company receives a full Windows 8. Windows RT is not very popular, and 80% of controls Windows Phone Nokia, which will soon become a part of the Microsoft.

Free Windows versions have the same goal – effectively combat the ubiquitous platform Google Android. Currently the case with Windows RT and Windows Phone situation is not the best way. As already mentioned, Nokia dominates the sector WP-smartphones, and Windows RT manufacturers began to ignore in favor of a full-fledged Windows 8 and Android. Today, in fact, only Microsoft and Nokia, which will soon become part of it, continue to sell tablets with Windows RT.

Turning Windows Phone and Windows RT Free platform – not a very risky move for Microsoft: it certainly will significantly increase its market share with the introduction of new products, resulting in the software giant compensates for the loss of sales applications, advertising and the growing popularity of products like Bing, SkyDrive, Office and Skype. At the same time increase the interest of developers to mobile ARM-platform Microsoft.

Previously, Microsoft CEO Steve Ballmer (Steve Ballmer) noted that in addition to working in the smartphone sector companies, not many major technology and consumer services, with the exception of Google and Facebook, who would receive the basic advertising revenue. Free Windows-platforms can somewhat refocus Microsoft’s revenue from advertising sphere, which should reduce the income Google.

previously reported that Terry Meyerson discusses with HTC possibility of reducing or complete failure of Windows Phone license fees provided that HTC will be releasing smartphones Windows Phone, similar to its Android-products. It is not clear whether Microsoft reached an agreement with HTC, but the effort is clearly consistent with the plans of producers free transfer platforms Windows Phone and Windows RT. Now, Microsoft will only finally calculate the risks and act.

By the way, Microsoft is currently preparing an update of Windows Phone 8.1, and the latest leak (a piece of a screenshot from the control panel), published @ evleaks, shows that the new Microsoft mobile operating system can get rid of the hardware buttons in favor of on-screen:

the way, had already appeared rumors that Microsoft is testing virtual keys for devices without physical buttons (they can disappear in cheap devices to reduce costs). Details on Windows Phone 8.1 is expected at the conference BUILD 2014 next year. It is expected that the update will bring the notification center, personal assistant Cortana, improve Skype and several changes to the interface.

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