Android Application gaining popularity - Bulletin

Google reduced the gap with Apple’s sales of applications for mobile devices running Android. But the costs of the application leading iPhone owners and iPad

Applications for Apple iOS mobile platform is still the most popular among buyers of software for smartphones and tablets, but Google with its Android operating system and the online store Google Play quickly reduces the lag from a competitor. According to research firm Distimo, Apple’s share in the total sales of mobile applications in November was 63%, and applications for Android accounted for 37% – 7 pp more than the June figure.

The range

online store Apple AppStore over 1 million applications for iOS. But the lion’s share of revenue generated 200 of the most popular programs, the report says Distimo. A year ago, people were spending every day for these programs is $ 15 billion, and in 2013 this figure increased slightly – to $ 18 million daily expenses But members online store Google Play the most popular applications in 2012 is less than $ 3 5 million, up almost 4 times – up to $ 12 million, with Apple’s share of the global smartphone market for the year increased, according to IDC, with 13 to 14%, while the share of devices running Android – from 75 to 81%.

« On revenues Apple AppStore is still the leader – says analyst Distimo Christel Shogher. – But in the last year we watched monthly as Google Play eats off at AppStore pieces of the pie ».

Availability

popular online app store attracts software developers, and a wide range of applications contributes popularity corresponding platform. This year, the Android platform has already surpassed iOS in the number of applications downloaded from the Internet, but not in terms of revenue from their sale. Apple managed to create a reserve, selling digital music store through iTunes: it enabled her to attract hundreds of millions of customers paying for purchases with credit cards. Now these customers in the same way are willing to buy the program in AppStore.

Distimo

The report notes the growing popularity of the business model freemium, involving the rendering of free software users with a basic set of functions and the opportunity to get money for their version with an expanded set. Two years ago, 53% of all purchases on the AppStore accounted for applications that are initially distributed free of charge, and in January 2013 the share of such purchases rose to 77%, and by November – up to 92%. In Google Play freemium model dominates, accounting for 98% of all proceeds from sales of applications.

The list of the most profitable applications on the AppStore first 10 places are busy gaming programs on Google Play games also make up the majority in the top ten. And the biggest revenue Apple store brought game Clash of Clans from the company Supercell and Candy Crush Saga of King. On Google Play leader income turned chat application for Line.

Materials used

FT