Sunday, July 12, 2015

Arbour №46: Microsoft and colonization Android | – Mobile-review

It’s no secret that Google is a monopoly of the Android have not haunted by major companies around the world. In this article we are introduced with the opinion of the possible “capture” of Google’s operating system by Microsoft. Will Android to fight the “colonizer»?


Recently, Google made the country a step back on the path of development and added a design application pop-ups, at least in the past and did not approve the use of such elements, slow down your application. So why Google went back to them? The answer is plain – to remind you who’s boss in the Android ecosystem in general. Such a move may indicate concern about Google trying to Microsoft «colonize» Android using cross-platform solutions that are inconsistent with the proprietary ecosystem services and applications.

The problem with Android

At some stage of its evolution, had the advantage of Android expense of open code and free distribution model. This allows manufacturers to quickly install and modify the OS to suit your needs. Then they tied their devices to services Google, which allowed the company to monetize search, receive the necessary information and to have a share from the sale of applications in Google Play.

But as the “older” and, as a consequence, the commercialization of the smartphone market in the Android-based device manufacturers decreased profits. At the same time, Google has integrated a number of its services on Android, which the company began to be criticized for the conversion of the operating system in a closed platform. Coming soon the trend of preset “fuflosofta” on the device to make a profit with every device has only aggravated the situation.

Company began to create “forks» Android, completely removed from the ecosystem services of Google. Amazon did so by creating Fire OS, uses its own application directory and the “cloud” services instead counterparts from Google. Similarly, the act and the Chinese proizoditeli since the country’s most Google services blocked. According to the ABI Research, in the fourth quarter 2014 sales of devices based on the “forks” made up 29% of total sales of smartphones based on Android.

Time destabilize

is controlled by Windows Phone 3 % of the global smartphone market Microsoft has found a way to profit from this chaos, running Android-version of its Office applications to create competitive products Google (OneDrive instead of Google Drive, Word instead Docs, Outlook instead of Gmail, etc.). So much so that Microsoft released a version of its voice assistant Cortana for iOS and Android, to “steal” from Google Now users and their information.


T. k. Many Android users use Google applications due to their pre-installation on the devices, Microsoft turned to OEM-manufacturers with a proposal to pre-install on their devices Office, OneDrive and Skype. At the time of this writing, about 30 manufacturers (Samsung, LG, Sony, Dell and others) have agreed to pre-install on their smartphones and tablets products Microsoft. This is a direct threat to Google in terms of automation of cloud applications. For example, both OneDrive, and Google Drive offer the user to automatically upload photos to the cloud. Two “cloud” the user to anything, so he will choose one of them. If the choice is made in favor of OneDrive, Google will lose access to user data from your service used for targeted advertising.

How Microsoft could “hack» Android

The beauty of Microsoft’s plan that the company has nothing to lose by trying to attack your Android applications. This is essentially just a step to integrate their applications to some popular devices on the market.

As for Windows Phone, the future upgrade to Windows 10 may be two reasons to push developers to port their applications. In First, Microsoft promised to facilitate the porting to iOS and Android. Second, Windows 10 applications will be compatible with phones, tablets, PCs and consoles Xbox One, which will give developers access to a large part of the market beyond mobile devices. On top of all this Microsoft reportedly developing its own platform emulator application for Android-devices with Windows 10. All this means that Microsoft will soon be able to bridge the gap between the number of applications for Windows Phone (385000) and Google Play (1.5 million. ).

at the beginning of the material mentioned step Google for inclusion in the OS pop-up looks weak response to aggression Microsoft. But it’s what they are now able to respond. Attack Windows Phone applications will be met by accusations of anti-competitive fight, as manufacturers attempt to impose their point of view about the person with whom you need to enter into a partnership certainly be perceived very hostile.

Keep in mind that, despite the presence on Android 80% of the devices in the world, these devices are profitable only if the Google search use, application ecosystem and making purchases through Google Play. If Google would be cut off from this ecosystem competitors such as Microsoft, Android will become the only free “launcher” for applications of other companies.

The original article, the author of San Leo.

Elir: The peculiar position, and this opinion has the right to exist. In my opinion, Google her, in any case will not miss. At first reading there was doubt that the author is somehow related to Microsoft, but, apparently, it is not. Making allowances for the time we see significant changes in the situation yet. Nevertheless, on the basis of personal user experience the threat of “capture» Android is not perceived as something serious. Question to readers: how often you use Microsoft applications on your Android-powered device and ready to abandon the ecosystem Google?



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