The main theme of the whole of this week will be presented yesterday iPhone 7 and iPhone 7 Plus. Apple has this year turned to surprise, which is not true of the vast majority of manufacturers of Android-smartphone. Surprise so that, if someone thought about the transition from one “universe” to another, then now is the time. This article will talk about the arguments in favor of this “migration”. But first, to cut unnecessary accusations of fanaticism to the “apple” and the varying degrees of wit jokes with the same promise, I note that was never the owner of the iPhone. The constant use was not a single unit of the US company. But there were a lot of different levels of Android-devices, starting with the Sony Ericsson Xperia Ray (which, incidentally, is still one of the best smartphones in terms of design) to the Samsung Galaxy Note 5, which use now.
Moreover, Apple smartphones have always evoked rather negative, as the over-valued against the background of competitors hipster product in which marketing talent staff like magic closed user eyes to frank “shoals” user experience – the need iTunes to any manipulation , the minimum amount of freedom within iOS (corny, it was impossible to choose a keyboard), Bluetooth file transfer, without opportunities and so on. In addition, despite the assurances of “Yabloko», iPhone presented in the role of a follower – smartphones on Android has long offered a large display, high-resolution camera and a variety of lotions, protection against water and dust and so on, while the iPhone marked time with the 8-megapixel camera, 4 “display and repeated from year to year design. Apple Fans retorted that the quality of the screen and the camera is higher than in the dry description, and innovation in the form of Touch ID «iPhone” has set the trend of the industry. Then there was a redesign of the range and increasing the display to 4.7 “with the birth PHABLET 5.5″ panel. But it was not until he came to iPhone 7 and iPhone 7 Plus.
Yesterday’s presentation was different from the press conferences of previous years. In contrast to the premiere iPhone 6 and iPhone 6 Plus, representatives of the company from Cupertino have something to tell without resorting to a half-hour talk about iOS, environmental technology and health care. iPhone 7 and iPhone 7 Plus acquired two new stylish colors – matte black and high-gloss “black onyx”, get rid of the annoying strips, which, in my opinion, are the main drawback of the design of previous models, and got waterproof housing. Modernize Apple and its “iron” – lovers of numbers will be pleased to four processor cores A10 display with a brightness of 625 nits, 32 GB of internal storage in the basic version (standard for All Android-flagships today), 12-megapixel camera with optical image stabilization in both models and Quad LED-flash (be sure that next year it will be at all), stereo speakers. So-called “innovation” have become novelties 2x optical zoom in a dual camera iPhone 7 Plus and the button “Home” with Force Touch.
How funny would it may sound, Apple has managed to catch up with the market of Android-smartphone. Hard to say, spurred whether the bad figures of the financial statements or simply competitors treading water, but in a family of iPhone 7 and iPhone 7 Plus now has everything to offer “guglofony”, while they retained what made the iPhone the most popular smartphone in the world – optimization, advanced ecosystem, high liquidity products, long-term support, and also provided the option is unattainable for competitors like 3D Touch / Force Touch. To argue about their “professional suitability” can be even longer than the real values of the two cameras or curved edges of the Samsung Galaxy edge-devices, but it’s better to just accept the fact that it is. That is why the transition to the iPhone 7 Plus right now is a sensible solution. Why Plus? I, as the owner of Galaxy Note 5, 7 smartphones format iPhone uninteresting and uncomfortable. Besides, you always want to get the most, and “apple” PHABLET in terms of the camera can do more (however, all tests will show how it is).
Of course, iPhone 7 Plus is not perfect. I will not be original – the lack of a 3.5mm headphone jack and an alternative in the form of a headset for the purchase of 13 thousand rubles, or use a complex system with the adapter seems not too rosy.. In addition, the need for iTunes on all occasions, too, has not disappeared, as well as the high prices of smartphones and accessories (optimal for me version of the iPhone 7 Plus 128 GB will cost 77 thousand. Rubles). Added to this is not the most compact dimensions due to the broad framework around the display. But let’s face it – you can get used to everything, and with the iPhone 7 Plus it does not have to sacrifice user experience, as it was in the past. In addition, experienced “Yabloko” actively use cloud resources and / or use the Wi-Fi to connect to the iTunes, which partly compensates for the inconvenience. In fact, Apple has managed to impress its evolution more than, say, Samsung, Sony, LG or HTC. And is this not important?
By the end of the year we will see the premiere and HTC Pixel Pixel XL (they are the same Nexus Sailfish and Marlin). Perhaps only they are able to kill wow-effect iPhone I have as a regular user of Android, because all of the above mentioned brands have already proved popular smartphones. But for Apple right now the main thing is not to spoil the impression of some egregious “jamb”, as it did with its nearest competitor. If this does not happen, iPhone 7 and iPhone 7 Plus doomed to success.
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© Arthur Luchkin. Mobiltelefon
Photo: Mashable | TechRadar