Wally announces the long awaited release on Android – Ferra

• Developer : Wally Global Ltd
• Price : Free
• Google Play View

Wally, popular in 52 countries lifestyle application for personal financial counseling, produces Wally +, release for Android with Russian version.

The first release Wally held on iPhone in 2013. Then the application received 4.7 points out of a possible 5 in the Apple App Store, was the first in the category “Finance” in 22 countries and included in the TOP10 in 52 countries (including the markets of India, China and the United States). Recognition of users and critics came to Wally for his ability to adapt to human behavior, track consumer patterns in real time and provide information in a convenient interface.


 Now that the development team has released an enhanced version of Wally Wally +, Russian users of the Android platform have the opportunity to see an unprecedented panorama of your financial life in their native language.

 Managing your finances is truly important for the Russian “millenialov” (age group: 18-35 years), since 87% of them recognize that financial independence is important, and 72% believe that the reasonable expenses important high earni ngs. Given that 49% of Russian “millenialov” use smartphones, Wally + becomes for them effective financial instrument.

«Financial Life” millenialov “is becoming increasingly complex: one person can have several bank accounts, to use different payment systems and forms of lending. Wally + shows users a complete picture of the movement of money, estimating spending the past, the current situation and future expenses, – said Said Heyazi, founder and CEO of Wally. – Unlike other personal finance applications, Wally is not required information of your accounts or banking passwords ».

People tend to feel guilty about spending money. As a result, they do not have the enthusiasm to analyze their costs. Wally + allows people to look at spending money on experiences. Users can attach a photo and mark them his friends, fixing, thus the events and people associated with each waste. “When this experience is supplemented with new measurements,” why “and” who “- he gains value. This motivates us to save the money for a more pleasant moments in the future “- adds Heyazi.

” Financial Life has always been a personal subject that is not accepted to discuss. This prevented us from getting objective information about our financial situation, “- says Nicole Abi-Esber, a specialist in behavioral economics Wally. Thanks to our extensive community, Wally + aggregates anonymous information from similar users and creates an unprecedented context based on the analysis of large data.

«Any financial application can tell that you spend 15% of their income for lunch in the cafe, but Wally + goes further. It compares similar users and allows us to understand typical whether our consumer habits and how much we spend, compared with people like us “- adds Abi-Esber.

The decision for the first time to release Wally + for Android Heyazi commented as follows: “For a whole year, we focused it on the platform iOS, and when it came time to Android, we are able to apply all our experience and create something amazing and brand new. Received requests from around the world, we decided to locate the product in 18 languages. ”