The study SimilarWeb affected 187 countries. How do I find analysts, WhatsApp is the most popular instant messenger in 109 countries (55.6%), including in Russia, Brazil, India, Mexico, as well as in Europe, South America and Africa.
The second place in the ranking took Facebook Messenger, which is popular in 49 countries. Generally it is used in Australia, Canada and the USA. The publication Business Insider writes that leadership WhatsApp looks “a little surprising” because Messenger has many more features – there you can play games and chat have become available bots recently.
This is probably due to the fact that Facebook users are forced to download Messenger separately, writes Business Insider. In addition, the popularity of WhatsApp can mean that users will still want to use instant messengers only to communicate, the newspaper notes.
Viber Messenger took the third place, it has become a leader in 15 countries. Service is the most popular among the residents of Belarus, Ukraine, Moldova. According SimilarWeb, in April 2016 Viber has been installed on 65% of Android devices in the Ukraine, users spend there an average of 16 minutes a day. This messenger is also popular in Iraq, Libya, and Sri Lanka.
Japanese messenger Line is popular in Japan, Thailand, Taiwan and Turkmenistan. Japanese users can use it on average 40 minutes per day. Telegram Pavel Durov is popular among users of Android-Iran and Uzbekistan. WeChat is popular in China and Bhutan.
There are also messengers who are recognized leaders in one country only. It KakaoTalk in South Korea, imo Cuba, Zalo Vietnam, Chaton in Eriterii and BlackBerry Messenger in Indonesia. In April 2016 in Indonesia BBM was installed on 87.5% of devices running Android, and the US – only 0.42%.