Thursday, June 16, 2016

Android continues to increase its share of the smartphone market –

The share of the Android operating system in the major global markets of smartphones continues to grow. This is according to a new report Kantar

During the period from February to April 2016 Android share of the five largest European markets -. UK, Germany, France, Italy and Spain – has reached 76%, showing an increase of 5.8% compared yoy

in the US smartphone market share Android accounted for 67.6% -. 5.2% more than in the same period last year

iOS share in the United states in the reporting period decreased from 33,2% to 30,7%.

in China, the share of Android-devices at the end of April 2016 accounted for 78.8% of smartphone sales. In 2015, this figure was 74%.

iOS market share in this market has declined from 25.2% in 2015 to 20.1% in 2016.


Kantar report data show the problems faced by Apple as the reduction of market demand for the iPhone.

Analysts Kantar revealed two problematic trend:

  • in regions such as China, the users, for the first time buying a smartphone to replace a regular phone, basically choose Android-powered device
  • in mature markets such. as the United States, there is a high user loyalty to Android. Among the people who buy the new Android-devices, 91.4% were previously owners of smart phones on the platform.

“while Android growth in other regions of the world was clearly associated with the transition from the Windows ecosystem or from a regular phone to a smartphone, in the US it is called re-purchase of Android-devices» , – he said Lauren Zhanvua (Lauren Guenveur), director of the destinations on the behavior of consumers Kantar.


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