Andy Rubin — the former top Manager of Google, who in 2003 founded a start Android will soon announce the creation of a new company that will produce smartphones and tablet under the brand Essential. As reports Bloomberg referring to informed sources, the first product of his new startup will be a flagship device with a large screen from edge to edge, designed to compete with the “iPhone” and Google Pixel.
According to the Agency, in November 2015, the Rubin established the company Essential Products Inc. in California, and at the end of 2016 — has registered trademark rights Essential, which will be released smartphones, tablets, accessories and “computer system software for mobile phones”. Will the device run on Android, or on some new platform, is unknown.
Products In the Essential founding father Android holds the position of Director General and staff of his startup employs about 40 people — mostly former colleagues of ruby Apple and Google. For example, FOR answering a former senior Manager at Google for software Rebecca Zavin a former employee of the laboratory Google X, Kelly Liang for business development.
According to an anonymous source of Bloomberg, who saw one of the prototypes of the smartphone is Essential device made of “high quality” materials and has a 5.5-inch display with no frames around. In addition, the company is experimenting with the screen’s sensitivity to touch (a function close to the 3D Touch in the “iPhones”), “industrial design with metal edges and back cover, made of ceramics.”
Also told the informant, the smartphone will get a proprietary connector that will be used for charging, and later to extend the capabilities of the device. Through a magnetic connector can connect removable modules, for example, the spherical camera feature to capture 360-degree photos. On sale, according to Bloomberg, the novelty will go “by the middle of this year”, and its price will be close to the iPhone 7 ($ 649 in the USA).
At the start of the career, Rubin has served as engineer-robotics in the German company Carl Zeiss, and in the 1990s, working in Apple on the post of production engineer. In 2003, the entrepreneur founded Android, and two years later it was bought by Google. Now he created a mobile platform that dominates the market. Rubin left the Internet search engine in October of 2014 and started their own projects. In 2015 he founded an IT-incubator Playground Global funding startups in the field of hardware.